Adam started as a professional actor, turned the corner into advertising, and found his way to tech entrepreneurship and education. Adam performed for the world-renowned Oregon Shakespeare Festival before making his way into creative direction for Dutch Bros. Coffee, where he oversaw brand strategy for all of their franchised locations. After six years at Dutch Bros., he co-founded Define Your Edge; the mission: to maximize the customer experience, understand the “why,” and let that influences the “how.” Within a few years, he co-founded Zeal.
When not writing code, he speaks internationally on company culture, software development best-practices, and agile methodologies. And, if you’re one of the rare few, you may catch him on stage.